IMPORTANT INFORMATION: Eligible customers receive $500 off MSRP for a new MY24 MINI when financed through MINI Financial Services or receive $500 lease credit for the lease of a new MY24 MINI when leased through MINI Financial Services. The lease offer excludes all base Cooper variants. When new MY24 MINIs are purchased with cash or financed with financial institutions other than MINI FS, eligible customers receive $500 on Cooper Hardtop 2dr/4dr/cv and Countryman, $750 on Cooper S 2dr/4dr/cv, Clubman S and Countryman S, $1,000 on Cooper Electric SE 2dr, JCW 2dr, JCW Clubman, JCW Convertible, JCW Countryman. Eligible customers include Active Duty, Veterans, Retirees, Reservists and their family members. Qualification for the incentive requires the verification of the military member through to generate an offer code. Customer must take delivery by December 31, 2024. Incentive offer is subject to change without prior notice. One incentive per customer, per offer code, per calendar year for these select new MINI models without a prior retail sale. Eligible military member must be the purchaser. May be combined with other available incentives.

Side view of a parked MINI Electric Hardtop 2 Door charging on a tan concrete surface with a dark brown wooden panel wall behind it.


We’re offering $500-$1000 toward a lease or new MINI purchase for Active Duty, Retirees, Veterans, Reservists and Military Family Members. Take advantage of your special offer by simply confirming your status through


Please take note of your customer ID and offer code so you can bring them to your local MINI dealer and redeem your exclusive offer. You’ll also receive a confirmation email shortly.

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From the open-air excitement of the MINI Convertible to the endless

possibilities for adventure with our MINI Countryman,

there’s a MINI out there that’s perfect for you.

So what’re you waiting for? Explore a full listing of offers

available for each MINI model.


Program Details

What is the MINI Military Incentive?

The MINI Military Incentive is a special offer tailored for service members stationed in the United States. Eligible military personnel and their families may qualify for incentives on new leased or purchased MINI vehicles.

Can I combine a military discount with other offers?

The MINI Military Incentive can be combined with most other offers, sales programs, or campaigns to maximize your savings. It may not be used with the MINI Corporate Sales Program. For more details, please contact your local MINI Center.

What vehicles are covered by the MINI Military Incentive?

Most MINI vehicles are available through the MINI Domestic Military Program. Check with your local MINI Center for further details.

Is the MINI Military Incentive available overseas?

Yes. If you're stationed abroad, you might be eligible for significant savings, extended warranties, and VAT-free purchasing for the vehicle you drive during your tour.

An authorized MINI Military Sales agent can help you with the details, arrange a test drive, and handle the paperwork. For more information about military privileges, visit BMW and MINI’s Military Sales website.

You can also rest assured that any vehicle purchased overseas complies with U.S. import regulations and road laws –so you can bring your MINI back when you rotate home.

What special rates are available for military members?

Find more information about current available offers on our main page and contact your local MINI dealer for the latest rates.

Authentication and Eligibility Requirements

Do I qualify for the MINI Military Incentive?

The MINI Military Incentive is available to active duty, retired, veterans, reservists, USAA members and their immediate family members in the United States. To confirm your status, use the simple online verification tool.

What happens if my status is still waiting to be verified?

If you haven’t been verified within minutes, please reach out to customer service for help.

Can family members qualify for the MINI Military Incentive?

Yes, immediate family members can also take advantage of this offer. In order to be eligible, each family member must verify their status using

What is is our trusted partner in helping to keep your personal information safe. They specialize in digital identity protection and make it easy for you to prove your identity, so you can securely access advanced online services.

It is one of only 4 Single Sign-On providers that meet the U.S. government’s most rigorous requirements for online identity proofing and authentication. With bank-grade encryption, provides the strongest identity verification system available to prevent fraud and identity theft.

Additionally, is a Veteran-owned, digital identity platform. Hundreds of well-known private-sector companies (like Verizon, Dell, and Ford) and other government agencies and nonprofits (like the U.S. Chamber of Commerce’s Hiring Our Heroes initiative) have also chosen to help keep their customers’ personal information safe.

How does work?

Verify your military status to secure your exclusive discounts through a quick, simple process. It takes just a few minutes and is available for the following segments:

  • Active Duty
  • National Guard
  • Reserves
  • Veterans
  • Retirees
  • Military Spouses
  • USAA Members
  • Immediate Military Family Members

Once you are verified and submit a lead, you'll receive a confirmation email with a unique customer ID and offer code.


When purchasing or leasing a new or Certified Pre-Owned (CPO) MINI from an authorized MINI Center, customers who require adaptive equipment for their vehicle can qualify for cost assistance through the MINI Mobility Program.