WHY MINI
BIG LOVE
Challenge
what’s
expected.
Members of the MINIverse have one key characteristic in common: an unwillingness to shrink themselves to fit the norm. We're nonconformists who challenge the status quo, paving the way towards a bigger, braver, bolder future. Our all-new lineup is a labor of love and a catalyst for it. We reinvented everything this time, including the wheel.
SUPERSIZED
SAFETY
Put simply, we take safety seriously. That’s why MINIs come with a suite of standard safety features and available add-ons. We put peace of mind first, so you can focus on the fun.
Safety Comes Standard
Lane Departure Warning, Blind Spot Detection, and Frontal Collision Warning with City Collision Mitigation are just a few of the standard safety features keeping you protected on every drive.
Driving Assistant Pro
Active Driving Assistant Professional, available on the MINI Countryman, provides partly-automated support to deliver confidence while cruising at speeds up to 37 mph.
Rewarded for Reliability
MINI made the winner’s podium for most reliable car brands according to Consumer Reports in 2023. That’s worth a victory lap. *Consumer Reports does not endorse products or services.
Culture
Conveyers
The people make the place, and they also make the car. At MINI, every day is a celebration of Big Love, life, and culture. One way we honor that is by empowering artists to bring their personal touch straight to our rooftops.